How to use social media in real estate (video panel)

I mentioned a couple of weeks ago about a panel I was sitting on dealing with social media in the real estate field. This event was hosted by the Sacramento Social Media Club, and it took place a few days ago. Since the discussion was recorded live on Ustream, I wanted to share the conversation below (or click here).

The video is over an hour, so it’s really perfect to play in the background while you work, cook or exercise. Personally, that’s how I digest longer videos and podcasts since I’m short on time. I hope you enjoy the panel and maybe even pick up a few nuggets to use as you establish a strong online presence for your business. The conversation is focused on real estate, but the principles are really applicable to any business – not just real estate. Panelists include Heather Ostrom, Tamara Dorris, Laura Monroe and yours truly (moderated by Chris Little). Enjoy.

What stood out to you? Anything you’d like to add? Questions? Comments?

If you have any questions or Sacramento area real estate appraisal or property tax appeal needs, contact me by phone 916-595-3735, email, Twitter, subscribe to posts by email or “like” my page on Facebook


  1. Lori Najera says

    I’m so glad to see this here! I really wanted to attend but my Tuesday evenings are always booked for me. Looking forward to watching/listening to this. Thanks Ryan!

  2. says

    Thank you for posting this Ryan – I will probably be doing the same for our site. You are amazingly fast and organized. Keep up the great work friend. 🙂 That was a fun panel. So hard to cover so much even in just an hour, but wonderful to get a different perspective from each panel person.

    • says

      You should definitely post it. I subscribe to your blog, so I’m sure I’ll see it soon. It was fun and you did a tremendous job.

      By the way, for anyone who listened, it can feel overwhelming to know where to begin with social media. If you have a blog, I suggest posting once a month for starters and then get that down to once a week. The most important thing is that you begin. We can never get results unless we put our hand to the plow.

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