I wrote an article called “Finding Your Inner Appraiser Voice” on Appraisal Buzz. It was an honor to be asked to contribute since The Buzz is well-known and has a huge readership. My piece sounds so psychological from the title, but it’s really about the power of blogging for business and five questions to ask yourself to help hone a blogging voice. It’s very practical and applicable to many industries – not just appraisers. I hope it’s helpful, and I’d love to hear your thoughts.
Finding Your Inner Appraiser Voice
I spend zero dollars to market myself online, yet I earn new business each week through my appraisal blog. The general public might think a blog about appraisals would be excruciatingly dull and very un-sexy, but trust me, there are so many interesting topics to discuss.
Three and a half years ago I started the Sacramento Appraisal Blog as a strategy to connect with clients and earn new business in an HVCC world (yes, my business felt the impact of HVCC). Seven hundred articles later, I can definitely say my blog has helped open up countless opportunities for new business, non-lender work, referrals, media interviews, networking and clout for my company – not to mention better Google rankings.
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If you clicked over from the article, thanks for visiting. If you want to connect further, my links are below. If you haven’t read the article, feel free to check it out. Thanks everyone. I sincerely appreciate your support, encouragement and anyone who stops by my little corner on the web.
BLOGGING RESOURCES: If you’re looking for some more tips on real estate blogging or wondering what to do, check out Quick tips for real estate blogging or How to develop original blog content (this is the format I developed for coming up with topics) or 10 ways to be a spammy real estate person online. Also, here is a video I did two years ago on “blogging tips for business (also embedded below)” Enjoy. I hope it’s helpful. I’m rooting for you!!
Questions: Do you have a blog for business? Why or why not? What tips would you give to someone thinking about starting a blog?
If you have any questions or Sacramento home appraisal or property tax appeal needs, let’s connect by phone 916-595-3735, email, Twitter, subscribe to posts by email (or RSS) or “like” my page on Facebook