Tips for starting a successful blog for your business

Last week a client invited me to speak to his office staff to help them understand how to build a successful blog for their real estate business. I was excited for the opportunity because it’s always nice to add value where I can. We talked about the relevance of using a blog as a tool to establish an online presence and why blogs are important. It was very practical too in that I set them up with usernames, and we even wrote a blog post on the spot. Learning should be experiential, right?  

I figured some of the content from my presentation might be useful to others, so I uploaded a 15-minute audio-video tutorial. Let me know what you think. 

If you work in the real estate field near Sacramento and I can help you sift through the world of blogging and building an online presence, let’s connect at 916.595.3735 or catch me on Facebook.

Any questions? What tips would you add to the mix?

Sales in the Pocket-Greenhaven Area of Sacramento

Here’s a quick trend graph for you of all sales in the Pocket-Greenhaven area of Sacramento over the past three years. What stands out to you? What do you see?

Jeopardy and Building an Online Business Presence

I remember stumbling upon an episode of Jeopardy in the early 90s and seeing that they too had jumped on the “bandwagon” of the world wide web. Yes, even Jeopardy now had a website just like everyone else. Do you remember those days?

It’s wild to think that just 15 years ago the idea of the “world wide web” seemed to be on the fringe, but it’s now a very significant part of our lives. Consider how the world has changed in the past several years with the advent of things like smart phones, Facebook, YouTube, Twitter, Google, and blogosphere. The web has opened up opportunities for us to communicate, do business, be more efficient, waste time, shop, date, read the news, share videos, meet people, etc…

If you are in business, the truth is that people want to reach you online. They hope to find your website, understand more about your company, and see what others are saying about you too. They may even wish to connect with you on Twitter or Facebook. I know it can sound overwhelming to someone who is not a social media convert, but don’t worry because you don’t have to be a tween techie guru to be successful online, and you can certainly take small steps to further develop your web presence over time. The key is to find what is going to work for you and your business and then incorporate a realistic and doable social media rhythm into your life. Ask yourself the question: What facet of the web or social media right now will help you further connect and build relationships with people? 

Why do I spend time thinking about this stuff? Because it’s the wave of the future that is now here. My goal in business is to provide a great product and be relevant, resourceful, and focused on relationships with people (both online and in person). Just yesterday a local home owner googled me and ordered a pre-listing real estate appraisal for his house in the Rosemont area of Sacramento. After this man perused my website, he called me to connect for business. That’s how it works these days in many cases, and I plan for this scenario to only increase over time as our society continues to embrace an online lifestyle.

What do you think of all this?