Tips for effective blogging for business

Do you have a blog for your business? Why or why not? I’ve been blogging consistently for over five years, and it’s made a very significant difference for me. In fact, I’m coming up on post #1000 very soon here, and I’m excited about that. Anyway, about six weeks ago I spoke at Drexel University for a Sacramento Business Journal event about effective business blogging. I wanted to share the talk with you in case it might be useful. I give an overview of blogging and provide very practical tips for how to blog. This is not about SEO tricks, but about the nuts and bolts of developing solid client-centric content. This is good background fodder while working, or might be useful while driving or cleaning the house. Check it out below (or here), and let me know what you think.

I did this presentation with video and social media expert Kerry Shearer, and here is a shot of me in action (if you tied my hands, I probably wouldn’t be able to speak).

ryan lundquist blogging class - sacramento business journal

SacBiz-Journal-Event

Some tidbits: In the video I mentioned the importance of developing a subscriber list, but I forgot to go into more detail. You can use a tool like MailChimp to manage subscribers. Also, this class was on both blogging and video. I mentioned in one part that I would show certain videos, but that portion didn’t make it into the video above. Here is the playlist of videos I showed during the presentation as examples of different types of videos you can make (talking head, scrolling photos, screencast, green screen, etc…). I played the first 5-10 seconds of each video.

how to create original blog content

How to come up with post ideas: Lastly, I mentioned my blog content cloud (see above), which is what I use to keep 20-30 post ideas in front of me at any given moment. I simply write down post ideas and keep them on a cork board above my monitor. One of the most important aspects of blogging is consistency, but one of the major hurdles for success is actually coming up with consistent content. That’s why this content cloud helps me thrive. Download for free and use as you wish.

I hope this was helpful.

Questions: Do you have a blog? Why or why not? Any other insight?

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I’m speaking at a SacBiz Journal event next week

Do you use video for business? Why or why not?

connectionopolisI’m excited to share that next week I’ll be giving a presentation for the Sacramento Business Journal’s “Connectionopolis” event called “Video & Social Media – Rewriting the Rules of Marketing“. The presentation will focus on how businesses can integrate video into their online presence and marketing plan. You’ll hear from Kerry Shearer, a professional video expert,  and then me – a local practitioner finding success with YouTube videos. This will be very informative as well as practical. The goal is to give out information and tools so businesses are more equipped to confidently step into the world of videos.

SacBiz Connectionopolis Video Event
William Jessup University
333 Sunset Blvd Rocklin CA 95765
May 23, 2013 8-10am – $20 per person (includes catering)

You can read more about the event here. Thanks to the Sacramento Business Journal and Social Media Club of Sacramento for making this happen. I’m honored to participate. I hope to see you there.

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A recent TV interview on using video in business

I did an interview recently for a television news story in Sacramento. The piece focuses on the power of using video in business, and it highlights a gelato company and my appraisal business. Here is a clip without the news titles (the news station puts those on). I love the very end where reporter Kerry Shearer surprises the audience with how he shot the video. Watch below (or here). Enjoy.

As the story mentioned, my YouTube channel has 90,000+ views from over 200 videos. Check out my YouTube account here if you’d like to get a glimpse of some of my videos.

If you have any questions or Sacramento area real estate appraisal or property tax appeal needs, contact me by phone 916-595-3735, email, Twitter, subscribe to posts by email or “like” my page on Facebook

An Interview with the Sacramento Business Journal

LundquistRyanApprasial041312DM_280 - photo by Dennis McCoy of Sacramento Business JournalThe Sacramento Business Journal interviewed me about using video in business as a marketing tool. The article published a few days ago and it turned out great. I am very honored to have had the opportunity. In addition to the print story, a reporter and photographer came to my office for a quick video shoot on tips for creating effective videos. The reporter also highlighted local video all-stars Heather Ostrom, Tamara Dorris and Kerry Shearer. In case you missed it, check out the article here and watch the video below (or here). Photo by Dennis McCoy of the SacBiz Journal.

Do you use video in business? Why? Why not?

If you have any questions or Sacramento area real estate appraisal or property tax appeal needs, contact me by phone 916-595-3735, email, Facebook, Twitter or subscribe to posts by email.