Market Trends

How much are buyers paying above the list price?

December 1, 2020 By Ryan Lundquist 14 Comments

It’s exhausting being a buyer because it’s so easy to get outbid. It seems like finding a house is a bit like trying to buy the new PlayStation 5. Let’s talk about that today. How much are buyers actually paying above the list price? And if you’re not local, what are you seeing in your area?

A spring market in the fall: First, here is a big market update I did for SAFE Credit Union (40 minutes). Enjoy below (or here).

QUICK SUMMARY:

There isn’t just one amount buyers pay above the list price
The market isn’t the same in every price range.
We’ve seen huge growth this year between $10-20K
About 80% of sales are somewhere between below list and $20K
Not everything is getting bid up
About 40% of sales sold at list price or below last month
2/3 of the million dollar market sells at list or below
Higher prices tend to pay more above list (when above list happens)
Only 3.5% of sales went $50K+ above the list price last month
Look to the comps. Don’t just blindly offer above the list price.

SKIM OR READ IN DEPTH:

How much are buyers paying above the list price? Here are some brand new visuals to show how much buyers are paying above the list price. These might take a minute to digest. This image basically shows the total percentage of sales in the market. For instance, in the visual below 31.4% of homes last month sold below the list price, 9.9% of sales sold at the list price, etc…

Under $400K:

Between $500-750K:

Million dollar market:

This visual compares last year with this year.

Here’s the same information but with numbers. Do you like this better?

HOW MUCH ARE BUYERS PAYING ABOVE LIST PRICE?

1) Mixed results: There isn’t just one answer that applies to every price range and escrow.

2) The biggest change: In many cases buyers are tending to pay ten to twenty thousand over the original list price to secure a contract. About one in five buyers paid $10-20K over the list price last month. In some cases prices get bid up even more, but close to eight out of ten sales are somewhere between below the list price and twenty thousand above the list price. Keep in mind many buyers are getting a loan for the full contract price, so paying above the list price doesn’t always mean buyers are bringing that much cash to the table.

3) Not everything gets bid up: It might be surprising, but this month we saw about one in three sales sell below the list price. It just goes to show sellers have to price it right – even in this wonky market. We also have to be careful about saying “EVERYTHING IS GETTING BID UP” when that’s not true.

4) Million dollar market: The highest prices basically show if buyers are paying above the list price it tends to be more significant. But two thirds of all million dollar sales last month sold at either the list price or below the list price, so the bulk of homes in this range aren’t getting bid up like the rest of the market. Like I’ve said before, this is the most overpriced segment of the market.

5) Not sensational: Only 3.5% of all sales went fifty thousand over the list price last month, so let’s be careful about shining a spotlight on this tiny sliver and saying, “Everything is getting bid up $50-100K.” Nope.

6) Don’t offer above without looking at comps: Buyers, be prepared to offer above the list price, but don’t blindly offer $10-20K above without really considering the comps and advice from your agent. Remember, the market isn’t the same at every price range either.

7) Appraisers: These days appraisers are getting huge flack for “coming in low.” Look, sometimes appraisers are legitimately missing the mark, but other times properties are getting into contract way beyond what is reasonable, so the appraisal should come in “low”. Sellers, sometimes the highest offer isn’t always the best one if there is going to be an appraisal involved. And to my appraiser colleagues, our role is never to “hit the number”, but let’s be sure to account for the true temperature of the market in our reports.

Anyway, I hope that was helpful.

Questions: What stands out to you most above? What is it like right now in the trenches for buyers? Anything stories to share? Did I miss something?

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Overpricing, multiple offers, & hot ranges

November 10, 2020 By Ryan Lundquist 10 Comments

The market is hot. But it’s not so hot that you can command any price you want. Today I have a quick post to show a few trends. These are brand new visuals with some great takeaways (I think). Enjoy if you wish.

1) MULTIPLE OFFERS

Huge change this year: There were 39.3% more multiple offers this October compared to last year at the same time. This speaks to how much more competitive the market has been lately. While we are experiencing a slight seasonal slowing right now, the market is far more competitive than it should be for the time of year.

Not everything: Last month 32% of listings had price reductions. In short, even though the market is super aggressive it doesn’t mean everything is selling above the list price.

10-20 Offers: This year we’ve seen substantially more properties with 10-20 offers compared to last year. The highest number of offers last month was 37 too (just in case you want to sound super smart).

Here’s a look at 5-10 offers too. What a difference!!

NOTE: Our MLS has two fields called “multiple offers” and “number of offers.” This is how I’m extracting the data.

2) THE MOST AGGRESSIVE PRICE RANGES:

This is geeky stuff, but it’s so important for understanding the market isn’t the same in every price range or neighborhood.

The most aggressive: The most aggressive price range in the Sacramento region is between $300,000 to $400,000 (not a shocker). The sales price to original list price ratio is 101.65%, which basically means properties in this range sold on average 1.65% above the original price. In short, the lower the price, the more aggressive the market is. Keep in mind there are few sales below $300,000, so don’t write home over that lower stat.

The most overpriced range: This year we’ve had explosive growth with the number of million dollar sales as there have literally been twice as many over the past four months compared to last year. But this price range is also the most overpriced. On average sales above one million dollars last month closed about six percent lower than their original list price. At times million dollar listings are literally priced hundreds of thousands of dollars too high (or even millions).

And one more visual to show last year vs this year…

Market update: In this market update video I talk quickly through eleven trends. I hope you walk away with some insight. Enjoy if you wish.

Free webinar next week: I’m doing a big market update next week for SAFE Credit Union on November 19th from 9-10am PST. It’s free to anyone and it’ll hopefully be some good background noise while working. Register here.

QUICK CLOSING ADVICE:

1) Price reasonably and you should be able to get at least a few offers.

2) Price too high and you’ll likely get zero offers (seriously).

3) Sellers, you don’t need to aim to get twenty offers. I suggest aiming for a few solid offers. My stats even show you don’t need 20 offers to get the highest price.

4) Sellers, aim for the market instead of that mythical unicorn Bay Area buyer who will mysteriously overpay for some reason.

5) Buyers, study your competition in your price range and offer accordingly. There is a good chance you may need to offer above list and have cash to pay any difference between the contract price and a lower appraisal. This is not easy on buyers, but it’s the dynamic out there right now.

6) Buyers, start looking at properties that have been on the market for 30 days or more. These ones are likely overpriced and it may be easier to get into contract on something like that.

7) Other. What else?

I hope this was interesting or helpful.

Questions: What are you seeing in various price ranges? I’d love to hear your take from your vantage point in the trenches.

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When sellers care too much about the Zestimate

October 16, 2019 By Ryan Lundquist 10 Comments

A seller’s Zestimate is really low and he’s pretty worried about it. It might seem a bit vain to care so much, but the seller is concerned since he’s heard buyers might offer less on his home if Zillow’s estimate is too low. Is that legit? Let’s talk about it. Then for those interested I have a huge market update below.

Three things about sellers caring too much about Zillow:

1) Some buyers need education: Some buyers do get hung up on Zillow, but these buyers are very likely the minority. Frankly, a buyer putting more weight on Zillow than actual comps or neighborhood trends is simply coming to the market as misinformed.

2) Obsession means more: If a home really is worth more than a Zestimate, buyers will recognize that and offer accordingly. In other words, the vast bulk of buyers won’t be getting stuck on a lower Zestimate when they know value is there. Will some? Maybe. But let’s remember the obsessive nature of buyers today. They scour all homes as soon as they hit the market, they’re in tune with every price reduction, and they often get a sense for what is both overpriced and underpriced in a neighborhood because they’re paying such close attention. Thus to think a buyer in today’s big data climate would forget about all the hours of obsessive research and get stuck on a Zestimate is out of sync with how buyers are approaching the market today.

3) Matching the list price: The irony is the Zestimate might actually end up chasing the list price when the home does come to the market. This doesn’t always happen, but there are numerous examples online of a Zestimate being really low only to be changed within days of the listing to match whatever the list price ends up being. Here’s a lopsided example I noticed with a Chip & Jo house and here’s a recent example from Jim the Realtor in San Diego.

NOTE: I wrote about Zillow two weeks in a row. It won’t be three next week.

Any thoughts?

—–——– Big local monthly market update (long on purpose) —–——–

If I had to boil down the market to a few phrases I’d say fairly normal stats, slumping sales volume, modest price growth, overpricing sellers, and some hesitancy among buyers. Ultimately stats are showing about what we’d expect for this time of year, which is why I’m saying the market feels mostly normal. This doesn’t mean there aren’t red flags of course.

DOWNLOAD 90+ visuals: Please download all graphs here as a zip file. See my sharing policy for 5 ways to share (please don’t copy verbatim).

THE SHORT VERSION:

Stats feel mostly normal
Not every fall season is the same
Rent control hasn’t stopped the market
Year-over-year price growth is modest
Sacramento is busting landlords for MJ
Distressed sales hardly exist
Volume was up this past month (but it was still a low month)
We’re about to have a new soccer stadium

THE LONGER VERSION:

Here are some of the bigger topics right now:

Prices likely peaked for the season: Prices have been flattening or softening in most areas in the region. This doesn’t mean the market is dull or not competitive. It simply means prices are softening and we’re not surprised because that normally happens around this time. For reference, the median price often dips about 5% or so during the fall.

PG&E shutting off power: If you didn’t know, PG&E shut off power to more than 700,000 customers for a couple days last week in light of a perceived risk of fire. I’ve been asked if this is going to affect the real estate market. Here’s my take. If this became a frequent issue it’s hard to imagine buyers not considering it when making offers and choosing where to live. If this is an isolated incident though, it’s likely to have no real impact. Of course one other layer here is we could see buyers expecting or appreciating generators being present.

Not all falls are equal: It’s good to remember not all fall seasons are created equal. What I mean is sometimes the fall season will feel pretty dull with larger price cuts and other times the market just feels a little more flat. The verdict is still out on what this coming fall season will look like exactly, but there is no mistaking we are in the midst it now.

The last run on the market before Thanksgiving: There is typically a last run on the market about this time of year. Now that everyone is settled in from vacations and the kids are in school, we usually see a last move to buy before the holidays arrive. This is exactly why there is almost always an uptick in sales volume in December. It’s not that there are more homes that actually sell in December. It’s just there are a higher number of pendings from October and November that end up closing in December.

Rent control: The market hasn’t stopped because of rent control in the City of Sacramento. I wanted to mention this because sometimes we lose sight of seeing the market in the midst of strong feelings and sensational headlines. When looking at 2-4 unit sales there were slightly more this September compared to last year, and pendings are fairly normal for the time being. This doesn’t mean everything is going to be peachy. I’m not saying that at all. I only want to emphasize the market is still moving and over time we’ll understand how it’s all going to play out. By the way, I’ll be doing a rent control Q&A soon.

Modest price growth: Last month we saw most price metrics were up about 2-4% compared to the same month last year in 2018. This is much more subdued growth compared to previous years.

Busting landlords for illegal marijuana grows: The City of Sacramento has been busting landlords for tenants growing cannabis over the legal limit (six plants). This is a huge deal and something to watch because some landlords have been getting excessive fines (we’re talking hundreds of thousands of dollars). This story is seeming to fly under the radar, but there are huge implications for property rights and investing in Sacramento and beyond. The silver lining for many landlords though is the courts have seemed to shoot down the city’s tactics lately.

Meth houses & El Camino: If you’re a Breaking Bad fan you probably already watched El Camino. It only seemed fitting to share the DEA’s published list of known drug labs. Unfortunately the list has not been updated in years, but it’s better than nothing. Here’s a study also on the impact of drug labs on surrounding homes (PDF).

Distressed sales: Ten years ago distressed sales dominated the market and were about 80% of all sales in the region, but now they’re hardly even 1% of sales.

Slumping sales volume: It’s been a lower year of sales volume as we’re down about 7% compared to last year. I know that doesn’t sound like much, but it does translate to about 2,000 less sales. I wouldn’t call this a market meltdown, but we’ve definitely seen a slowdown since sales volume has been lower 15 out of the past 17 months in the Sacramento region. This is still on the lower side of normal, but it’s something to watch over time to understand exactly what it means.

Hesitancy: Buyers are picky about getting into contract as well as staying in contract. On top of that some buyers are feeling hesitant. They wonder if we’re near the peak for this cycle, so they feel less confident about playing the game.

New soccer stadium: We’re finally getting an MLS soccer team in Sacramento after years of drama. Someone asked me if this will affect the market. In short, the stadium is only one piece of the pie in the entire Railyards development. There will be 6,000 to 10,000 housing units and millions of square feet of commercial space including a Kaiser campus. So buyers focus on the entire package including the stadium rather than saying, “Yo, I’m only buying because of the stadium.” Oh, and buyers located multiple miles away are very unlikely to look at fresh neighborhood listings now and say, “Dude, I’m totally going to pay more because there’s a soccer stadium ten to twenty minutes away.”

Soccer KCRA interview: By the way, I did an interview with Channel 3 yesterday about the new soccer stadium.

I could write more, but let’s get visual instead.

FIVE THINGS TO TALK ABOUT:

1) SLOWER GROWTH: The market has continued to show price growth, but it’s been a more modest rate of growth. This is why I’m saying the market is slowing. Let’s remember “slow” is not a dirty word in real estate.

2) PRICE CYCLES: Here’s a look at the past few price cycles in various counties. This is a fascinating way to see the market. What do you notice?

3) LAST YEAR vs THIS YEAR: Last year the market felt dark and many wondered if it was about to take a turn downward. That hasn’t been the vibe so far this year though. Most price metrics are up 2-4% or so this year. I’m not saying the market is perfectly healthy, but it feels profoundly different this year so far. It’s amazing what happens when mortgage rates slide down and help the market feel more normal….

4) VOLUME SLUMP: Volume was actually higher in September compared to last year at the same time, but it was still a pretty low September. In fact, in Sacramento County it was the second lowest September over the past 11 years. It’s important to remember last year was painfully dull, so it’s not all that hard to have a higher sales volume this year, right? The bigger story is sales volume is down in the region by about 7% over the past year. Moreover, volume has been down in the region for 15 out of the last 17 months. This is definitely something to keep on the radar. In my mind this is one of the most important trends to watch because it tells us whether buyers have their foot on the gas or brakes.

5) PRICES ARE SOFTENING FOR THE FALL: The market generally slowed in September in terms of price growth. This is why I’m saying prices feel a bit flat (even though they’re up from last year). This is normal for the time of year.

NOTE: Take El Dorado County data with a grain of salt. Stats change significantly month by month.

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Please enjoy more images now.

SACRAMENTO REGION (more graphs here):

SACRAMENTO COUNTY (more graphs here):

PLACER COUNTY (more graphs here):

EL DORADO COUNTY (more graphs here):

DOWNLOAD 90+ visuals: Please download all graphs here as a zip file. See my sharing policy for 5 ways to share (please don’t copy verbatim).

Questions: What are you seeing out there? Any interesting trends you’re watching? What are you hearing from buyers and sellers lately?

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Zillow has officially entered the market

October 9, 2019 By Ryan Lundquist 44 Comments

Zillow is here. As of two days ago they’ve officially entered the market in Sacramento and they have big plans to expand to other territories too. Let’s talk about this. Here’s what’s swirling through my mind. Anything to add?

Corporate flipper: Zillow is basically going to be flipping homes. Their website doesn’t use this language because “flipping” has a negative connotation sometimes. But they’ll be buying below market value, doing repairs as needed, and then selling higher. If it looks like a duck, quacks like a duck…

Narrow focus: Like many tech companies we’re going to see Zillow with a buy list. I’ve yet to see something published, but they’ll likely focus on conforming homes in a specific price range rather than unique or high-priced homes that might be more difficult to sell. This reminds us of Blackstone from 2012 and 2013 as they had specific standards for what they were looking to purchase. On a side note, if you work in real estate and you’re worried about the invasion of tech companies, then diversify into places and price ranges where iBuyer models aren’t going.

There is a place for tech: This may be an unpopular opinion and I may have a few people want to fight me, but there is a place for big tech companies in real estate. This doesn’t mean I’m excited about Zillow and Opendoor, but the world has changed and speaking objectively there are other models beyond the traditional model that will appeal to certain buyers and sellers.

Trust & getting a pass: Consumers tend to trust anything that’s online, so there’s already a high degree of trust with a brand like Zillow, and they’re now here to capitalize off of it. It’s as if they get a pass though because they’re not real estate agents or flippers (and they’re trying hard not to be seen that way). But let’s remember the obvious. They are here to work the system to their advantage and make money off consumers.

Tech is the minority: Tech companies are getting a ton of press, but these brands are the minority in the market right now by a long shot. For instance, Opendoor has 70 listings in the Sacramento region. That’s impressive for a start-up, but at the same time it’s only 1.4% of all listings. My guess is Zillow will be aiming to represent 2-3% of the market this year in terms of sales volume. Again, this is impressive, but let’s remember the vast bulk of sales in coming time are going to be sold traditionally.

The irony of the Zestimate: Zillow won’t be using their Zestimate as a basis for making offers. I get it, but I also find it ironic since they’ve built their brand around the legitimacy of the Zestimate.

Affordability: The unfortunate thing here about big corporations entering local real estate is it doesn’t help affordability. I’m not saying tech companies are going to cause prices to rise, but when the focus is on flipping homes, this won’t help keep prices lower.

Service fee vs commission: Lots of tech companies say stuff like, “Hey, we don’t charge commissions like real estate agents,” but this is disingenuous because there is a “service fee” that is basically the same amount or even more than we find in a typical real estate transaction.

The narrative of convenience & profit: Like many tech firms, Zillow is preaching the idea of convenience rather than profit. Their goal is to make escrows easier and smooth rather than helping a seller net the most money. If you listen carefully, few of these companies are saying sellers will actually make more because it’s simply not true in most cases. Remember, these corporate real estate machines have to buy low in order to make a profit. They’ll also be asking for credits for repairs, which makes sellers net even less.

Doing math: I strongly recommend for consumers to do the math when it comes to selling to a tech company vs selling on the open market. You’ll likely yield more profit on the open market if money is your concern.

Data issues: The data geek in me is thinking about numbers. I’m worried about properties being listed off MLS and data being watered down because there are missing sales. The good news here is I’m told homes bought by Zillow are going to be listed for sale on MLS (fingers crossed this happens). By the way, Zillow is going to be using a local brokerage for their acquisitions and sales.

Small investors: Corporate flippers coming to the market will make it more difficult for small investors because there’s an extra layer of competition now.

The price cycle: We are closer to the top of a price cycle, so I find it ironic to see tech brands jumping into the game. My guess is it’s much easier to find success in an up market than a down one. We’ll see how it pans out.

Other: What else? Please comment below.

Closing thoughts for real estate friends: It’s not easy when change happens and I know lots of people are worried about the future of real estate because of what we’re seeing right now. If I could offer any advice though, I’d say to accept the reality that tech companies are going to be a part of the real estate scene. For now it looks like the vast bulk of homes are going to be sold traditionally though, so I recommend focusing your time and energy on the larger portion of the population that won’t be working with these tech brands. Most of all, prove your worth. Why should someone hire you instead of a tech firm? What is your value proposition in a changing market? Prove it with uncommon service, deep knowledge, and results.

I hope this was interesting or helpful.

MY COMSTOCK’S ARTICLE: I wrote a piece in Comstock’s magazine this month on the invasion of tech companies in real estate. I can’t believe it happened to be published on the same day Zillow made their big announcement.

Questions: What stands out to you most above? What are your thoughts about tech companies entering real estate? I’d love to hear your take.

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