Sharing, copying and real estate blogging

I attended a real estate social media class and the speaker said, “Just cut and paste other people’s posts into your own blog. Boom. Blogging in just a few minutes”. What’s wrong with that?

blogging image purchased and used with permission by sacramento appraisal blog - 530

Is cutting and pasting someone’s entire blog content and using it on your own site really sharing? Or is it something else? This is important for the real estate community and really any industry to understand – especially when we hear advice like the speaker gave above. Blogging can be a very powerful tool to help build an online voice for your business, but it’s important to do it the right way. I hope this will be insightful for you, whether you have a real estate blog or you’re considering starting one (go for it). Additionally, I hope this article will help clarify what I mean when encouraging others to share my content (see 5 ways you can share my stuff). When I say, “you can share some of my content”, some people hear “you can copy my posts verbatim”, but that’s definitely not what I mean. Mostly this is just about having good manners online and creating content on your blog that will help grow your business.

What is the difference between copying and sharing real estate articles?

It is copying when…

  1. You cut and paste without giving credit.
  2. There is no link back to the original article.
  3. You didn’t ask permission to share an entire article.
  4. There is no reason why your reader would need to read the author’s website because you included all of the author’s content on your site.

It is sharing when…

  1. You clearly give credit to the author where it is due.
  2. You link back to the original article.
  3. You have permission to share an entire article.
  4. You include a snippet of the article, insert your own thoughts and leave room for your reader to visit the author’s website (just like Doug did last week with one of my graphs). In most cases it is probably okay to share snippets of posts without permission as long as you clearly identify the original author’s words and link back, but be sure to know the author’s sharing policy and realize it’s still a good idea to reach out and ask the author.

The Bottom line: Make it your ambition to respect other people’s original work. If someone took time to create something useful, honor them for it. Don’t just use someone’s content so you can get more traffic on your site or compensate for the lack of time you’re willing to put into developing your own content.

blogging-tipsSome Quick Blogging Tips:

  1. Original: Write original posts. Cutting and pasting is not blogging.
  2. You: People want to get to know you on your blog, so be sure to balance sharing portions of other people’s content with developing your own.
  3. Target Audience: Who are you writing for? Knowing this will help guide what you write about and how frequently you write.
  4. Content: What do you know that will help clients and future clients? Your blog posts can simply answer questions your clients are asking.
  5. Resource: Make it your goal to share helpful information on your blog. Be known for being an incredible resource to clients and the general public. Look in your “sent” email folder for post ideas because chances are you’ve answered questions recently that will make for great blog posts.
  6. Rhythm: Be consistent with your posts, whether you write once or month or even multiple times per week. Readers should know what to expect from you.
  7. Other tips? Comment below.

BLOGGING RESOURCES: If you’re looking for some more advice on real estate blogging or wondering how to get started, check out Quick tips for real estate blogging or How to develop original blog content or 10 ways to be a spammy real estate person online. By the way, I’m speaking about effective real estate blogging at the NorCal Real Estate Expo in two weeks. I’d love to see you there.

NorCal RE Expo Presentation Times

I hope this was helpful.

Thank you for being here. I sincerely appreciate it and I am truly honored when you share my content too (within the confines of my sharing policy of course). Seriously.

Question: Any insight, comments or blogging tips to share?

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My article on Appraisal Buzz

I wrote an article called “Finding Your Inner Appraiser Voice” on Appraisal Buzz. It was an honor to be asked to contribute since The Buzz is well-known and has a huge readership. My piece sounds so psychological from the title, but it’s really about the power of blogging for business and five questions to ask yourself to help hone a blogging voice. It’s very practical and applicable to many industries – not just appraisers. I hope it’s helpful, and I’d love to hear your thoughts.

appraisalbuzz_logoFinding Your Inner Appraiser Voice

I spend zero dollars to market myself online, yet I earn new business each week through my appraisal blog. The general public might think a blog about appraisals would be excruciatingly dull and very un-sexy, but trust me, there are so many interesting topics to discuss.

Three and a half years ago I started the Sacramento Appraisal Blog as a strategy to connect with clients and earn new business in an HVCC world (yes, my business felt the impact of HVCC). Seven hundred articles later, I can definitely say my blog has helped open up countless opportunities for new business, non-lender work, referrals, media interviews, networking and clout for my company – not to mention better Google rankings.

< CLICK HERE to read the rest of the article >

If you clicked over from the article, thanks for visiting. If you want to connect further, my links are below. If you haven’t read the article, feel free to check it out. Thanks everyone. I sincerely appreciate your support, encouragement and anyone who stops by my little corner on the web.

BLOGGING RESOURCES: If you’re looking for some more tips on real estate blogging or wondering what to do, check out Quick tips for real estate blogging or How to develop original blog content (this is the format I developed for coming up with topics) or 10 ways to be a spammy real estate person online. Also, here is a video I did two years ago on “blogging tips for business (also embedded below)” Enjoy. I hope it’s helpful. I’m rooting for you!!

Questions: Do you have a blog for business? Why or why not? What tips would you give to someone thinking about starting a blog?

If you have any questions or Sacramento home appraisal or property tax appeal needs, let’s connect by phone 916-595-3735, email, Twitter, subscribe to posts by email (or RSS) or “like” my page on Facebook