Tips for effective blogging for business

Do you have a blog for your business? Why or why not? I’ve been blogging consistently for over five years, and it’s made a very significant difference for me. In fact, I’m coming up on post #1000 very soon here, and I’m excited about that. Anyway, about six weeks ago I spoke at Drexel University for a Sacramento Business Journal event about effective business blogging. I wanted to share the talk with you in case it might be useful. I give an overview of blogging and provide very practical tips for how to blog. This is not about SEO tricks, but about the nuts and bolts of developing solid client-centric content. This is good background fodder while working, or might be useful while driving or cleaning the house. Check it out below (or here), and let me know what you think.

I did this presentation with video and social media expert Kerry Shearer, and here is a shot of me in action (if you tied my hands, I probably wouldn’t be able to speak).

ryan lundquist blogging class - sacramento business journal


Some tidbits: In the video I mentioned the importance of developing a subscriber list, but I forgot to go into more detail. You can use a tool like MailChimp to manage subscribers. Also, this class was on both blogging and video. I mentioned in one part that I would show certain videos, but that portion didn’t make it into the video above. Here is the playlist of videos I showed during the presentation as examples of different types of videos you can make (talking head, scrolling photos, screencast, green screen, etc…). I played the first 5-10 seconds of each video.

how to create original blog content

How to come up with post ideas: Lastly, I mentioned my blog content cloud (see above), which is what I use to keep 20-30 post ideas in front of me at any given moment. I simply write down post ideas and keep them on a cork board above my monitor. One of the most important aspects of blogging is consistency, but one of the major hurdles for success is actually coming up with consistent content. That’s why this content cloud helps me thrive. Download for free and use as you wish.

I hope this was helpful.

Questions: Do you have a blog? Why or why not? Any other insight?

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How do you know when a real estate market is getting soft?

Property values have not been declining lately, but how would you know if they were possibly going to decline? What metrics should you watch to be able to know if a real estate market is softening? Have a look below and let me know what you think. Anything else you would add?

signs of a soft real estate market - by sacramento appraisal blog - 530

Since the temperature of a real estate market often evolves over a period of time rather than an instant, it’s important to be able to look to the right metrics to help us interpret what the market is doing. Once we compare the metrics above along with sales and listings, we can get an idea of how the market is moving. Of course other metrics such as interest rates, cash investors and lending standards can definitely impact values too. As I always say, real estate is like a multi-layered cake because there are many layers to the market.

Image-purchased-at-123rf-dot-com-and-used-with-permission-14688774_s-smallerA Rumor About Appraisers & Listings: There is a rumor in the real estate community that appraisers cannot use listings to adjust for how the market has moved (whether up or down). This is definitely NOT true. Appraisers can make adjustments in reports based on listings. As we all know, today’s sales reflect the market from say 30-60 days ago when the sales got into contract, whereas reasonably-priced listings represent what the market is doing right now. Therefore if listings are priced higher, appraisers can make an upward Date of Sale adjustment to sales to reflect however listings are priced. Or if all listings are priced lower, appraisers can make a downward Date of Sale adjustment to sales to compensate for the market cooling off or declining.

SacBiz Journal EventClass I’m teaching for the Sacramento Business Journal: On May 21 I am co-teaching a class on blogging and using video for business for the Sacramento Business Journal. I know this is late notice, but I’d love to see you out at Drexel University tomorrow. The cost is $99, but that comes with a subscription to the SacBiz Journal, so the class pays for itself. Click the thumbnail for details or see this direct link.

Question: What other signs do you watch to know if the market is getting soft?

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Featured in the Sacramento Business Journal

This was pretty cool. What an honor to be featured in last Friday’s Sacramento Business Journal. This really made my day on Friday. Now full steam ahead for the next five business days. Are you ready? Anything exciting happening for you?

Ryan Lundquist in Sacramento Business Journal

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I’m speaking at a SacBiz Journal event next week

Do you use video for business? Why or why not?

connectionopolisI’m excited to share that next week I’ll be giving a presentation for the Sacramento Business Journal’s “Connectionopolis” event called “Video & Social Media – Rewriting the Rules of Marketing“. The presentation will focus on how businesses can integrate video into their online presence and marketing plan. You’ll hear from Kerry Shearer, a professional video expert,  and then me – a local practitioner finding success with YouTube videos. This will be very informative as well as practical. The goal is to give out information and tools so businesses are more equipped to confidently step into the world of videos.

SacBiz Connectionopolis Video Event
William Jessup University
333 Sunset Blvd Rocklin CA 95765
May 23, 2013 8-10am – $20 per person (includes catering)

You can read more about the event here. Thanks to the Sacramento Business Journal and Social Media Club of Sacramento for making this happen. I’m honored to participate. I hope to see you there.

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