Tips for effective blogging for business

Do you have a blog for your business? Why or why not? I’ve been blogging consistently for over five years, and it’s made a very significant difference for me. In fact, I’m coming up on post #1000 very soon here, and I’m excited about that. Anyway, about six weeks ago I spoke at Drexel University for a Sacramento Business Journal event about effective business blogging. I wanted to share the talk with you in case it might be useful. I give an overview of blogging and provide very practical tips for how to blog. This is not about SEO tricks, but about the nuts and bolts of developing solid client-centric content. This is good background fodder while working, or might be useful while driving or cleaning the house. Check it out below (or here), and let me know what you think.

I did this presentation with video and social media expert Kerry Shearer, and here is a shot of me in action (if you tied my hands, I probably wouldn’t be able to speak).

ryan lundquist blogging class - sacramento business journal

SacBiz-Journal-Event

Some tidbits: In the video I mentioned the importance of developing a subscriber list, but I forgot to go into more detail. You can use a tool like MailChimp to manage subscribers. Also, this class was on both blogging and video. I mentioned in one part that I would show certain videos, but that portion didn’t make it into the video above. Here is the playlist of videos I showed during the presentation as examples of different types of videos you can make (talking head, scrolling photos, screencast, green screen, etc…). I played the first 5-10 seconds of each video.

how to create original blog content

How to come up with post ideas: Lastly, I mentioned my blog content cloud (see above), which is what I use to keep 20-30 post ideas in front of me at any given moment. I simply write down post ideas and keep them on a cork board above my monitor. One of the most important aspects of blogging is consistency, but one of the major hurdles for success is actually coming up with consistent content. That’s why this content cloud helps me thrive. Download for free and use as you wish.

I hope this was helpful.

Questions: Do you have a blog? Why or why not? Any other insight?

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I received $847.98 in property tax refunds from Sacramento County

I shared some good news a few weeks back that Sacramento County refunded me $398.96 after I appealed my 2008 property taxes. Well, yesterday another check arrived in the mail for $449.02 for my 2009 property taxes.  Here’s my story.

Taxes are a part of life and we should only pay our fair share – and no more!!! Please contact my tax appeal company so we can see if there is a potential savings for you. If there is, let’s move forward to help you reduce your property taxes (we have very reasonable fees). If not, then we’ll shoot straight with you to let you know if the Assessor has you valued correctly. Click HERE and we’ll look up your property for FREE.

So how should I spend the $847.98?

Inspiring Video by Gary Vaynerchuk

This is an inspiring video by Gary Vaynerchuk. He is the author of the book Crush It and I think he has some good points to consider for business and the way things have changed in recent years, not to mention his encouragement to follow your passions and do what you love. Today is actually the first day of my Crush It book club too, so I am very excited. Anyway, I’m sitting here typing up an appraisal report and listening to this in the background. Yes, there is a VERY long list of potty language, but putting that aside, what do you think? What stands out to you about what this guy is saying?