It is an honor when others share my content, but I wanted to take a minute to unpack my sharing policy so we’re on the same page. There are definitely several ways to share my content without completely reproducing it or without having to ask me either. This is basic stuff and it’s about building a good relationship together and showing respect for my brand and content.
Don’t even worry about asking about #1-5, but please ask me about #6.
Six ways you can share my content:
1) Graphs: Feel free to share my graphs on your website or blog (unaltered). I’m cool with a link back. You can also share graphs in your real estate newsletter as much as you want. If you share on a social platform, don’t worry about a link because that would look clunky, but I always welcome a tag in the post or in the thread (either is cool).
2) Videos: Feel free to share my videos (unaltered). Please link back to my blog if you can.
3) Photos: Share any of the photos I’ve taken (unaltered). Keep in mind I do use stock photos at times, so I have the rights to the photos because I’ve paid for them. I don’t know that you would have the rights if you use them, so I’d advise being very careful with that. You can always ask me to be sure if a photo is mine or a stock image. Please give credit / a link back.
4) Portions of Posts: If you want to share snippets of posts (unaltered) on your blog or somewhere else, that’s fine, but I’d appreciate my posts not being shared in their entirety. It’s always nice to see someone share a paragraph or two of my thoughts, insert their own commentary and link to the rest of my article. This is a good practice because you share something valuable that will benefit your audience, but your readers also still have a reason to visit my site after reading your article. This helps sharing be good for you and me and it honors the time it took for me to produce original content. I’m all about building good relationships, so respecting my content like this really means a great deal to me.
5) My stats for your brand: Some people like to use my stats for their own branding. I’m generally okay with repackaging some of my stats, but if you start to do this consistently I definitely want to be asked (thanks). I do prefer my images to be used where possible, but sometimes your own branding is just going to look better, so I’m okay with this as long as it’s here and there and not everything I’m creating. If you need something consistent every month or more substantial, let’s talk about forming a partnership. Otherwise I’m good with seeing this happen every now and then. The only thing I ask is for you to clearly cite me as the source of the data or quote on the image itself so people know where it came from. “Data from Ryan Lundquist of SacramentoAppraisalBlog.com.”
6) Print: If you would like to print my posts, please email or text for written permission. I almost always say YES because I love seeing this happen. Also be sure to give credit on your document by listing my blog link and name. What I mean is, “Ryan Lundquist of SacramentoAppraisalBlog.com”.
Closing Thoughts: Ultimately this is about relationship. This is all basic stuff and I’ll show you the same respect. I’m really not an anal guy, but I do have standards because I care about people and I work hard. Once in a while people get bent out of shape about not copying my content verbatim or they get upset when I ask them to please abide by these basic principles. In short, those aren’t my people if they can’t support such a simple request. My goal is to build mutually respectful relationships and I look forward to doing that with you. And I will work hard to put stuff in your hands that is compelling and helpful.
NOTE on monetization: If you are using my content to monetize somehow, please reach out because that’s not what I am giving permission for above. The sharing above assumes it is for your real estate business somehow instead of intentionally trying to make money off my stats or content.
The Fine Print: The material and information contained on this website is the copyrighted property of Ryan Lundquist and Lundquist Appraisal Company.
Again, it’s a huge honor when you share. If you have questions, let me know.
Certified Real Estate Appraiser