It is an honor when others share my content, but I wanted to take a minute to unpack my sharing policy so we’re on the same page.
The big truth: My stats are my brand, so this is really important to me.
Don’t worry about asking about 1-4, but please ask me about 5-6.
SIX WAYS TO SHARE MY CONTENT:
1) Graphs: Feel free to share my graphs on your website, blog, or newsletter without alteration. I appreciate a link back if it’s online. If you share on a social platform, don’t worry about a link because that might look clunky. In other words, you don’t have to share a visual and link to my blog in the post title. Like I said, that looks clunky at times. The most important thing is generating conversation with my images. I do always welcome a tag in the post or in the thread, but that’s your call. Please don’t share my images while cutting off the existing credit to me and my blog though. Whenever this happens a puppy dies. Joking aside, this happens quite a bit.
2) Videos: Feel free to share my videos (unaltered). A link back would be cool.
3) Photos: Share any of the photos I’ve taken (unaltered). Keep in mind I do use stock photos at times, so be careful about those since I’ve paid for the rights. Please give credit / a link back.
4) Links & Portions of Posts: Thanks so much for sharing links to my posts on social media. It’s truly an honor and no need to ever ask about that. If you want to share snippets of my posts somewhere, that’s fine too, but I don’t want my entire post to be cut and pasted. It’s always nice to see someone share a paragraph of my thoughts, insert their own commentary and link to the rest of my article. You do NOT have to tag me in your post title though when you share a link on social media. You can if you want, but just make this good for your readers because that’s the most important thing. I find sometimes when we tag an author in a post title that can almost lead to less interaction because people might not want to say something if the author of the post is tagged right there. Your call. I don’t overthink this.
5) My stats for your brand (please ask): Some people like to use my stats with their own branding. Ultimately I strongly prefer my images to be used in the vast bulk of cases, so I want this to be rare. But sometimes your own branding is going to look better for a certain something. The only thing I ask is for you to clearly cite me as the source of the data ON THE IMAGE itself so people know where it came from. It’s not enough to post credit in the comments or with a hashtag. If you use somebody’s work, make the citation on the image so it is clear to anyone reading the image itself where the information came from. This works: “Data from Ryan Lundquist of SacramentoAppraisalBlog.com.”
6) Print (please ask): If you would like to print my posts, please email or text for written permission. I almost always say YES and I love supporting what you are doing. Also be sure to give credit on your document: “Content by Ryan Lundquist of SacramentoAppraisalBlog.com”.
Closing Thoughts: Part of me feels like a grumpy old dude posting this, but this is about forging mutually respectful relationships. And here’s the truth. I work really hard to consistently push out compelling perspective and stats, so my basic requests are pretty reasonable (right?). Once in a while people get bent out of shape about not copying my content verbatim or they get upset when I ask them to abide by these basic principles. In short, those aren’t my people if they can’t support such a simple request.
Here’s to growing together. I’m excited about the future.
Thank you everyone.
Certified Real Estate Appraiser