It is an honor when others share my content, but I wanted to take a minute to unpack my sharing policy so we’re on the same page.
The big truth: My stats are my brand, so this is really important to me.
Don’t worry about asking about 1-4, but please ask me about 5-6.
SIX WAYS TO SHARE MY CONTENT:
1) Visuals: Feel free to share some of my graphs on your website, blog, social media, or newsletter without alteration. I appreciate a link back if it’s on your website. It’s fine to share my images on Instagram Reels and stories too. Please don’t cut off the existing credit to me at the bottom of my images. Whenever this happens a puppy dies.
2) Links & Portions of Posts: If you want to share snippets of my posts, that’s fine, but I don’t want my entire post to be used. It’s nice when someone shares a paragraph of my thoughts, inserts some commentary, and links to the rest of my article. This makes sharing good for both of us.
3) Stats: I’m honored to see my stats in your social media posts, but please attribute within the body of the post in writing. It needs to be clear where the stats came from. A tag isn’t enough because nobody sees tags on Instagram. This works: “Stats from @SacAppraiser”
4) Videos & Photos: Feel free to share my videos (unaltered). Share any of the photos I’ve taken (unaltered), but keep in mind I use stock photos at times, so be careful since I’ve paid for the rights.
5) My stats for your branding (please ask): Some people like to use my stats with their own branding. This means they take all my numbers and make their own image. I strongly prefer my images to be used, so I want this to be rare. When this does happen though, the only thing I ask is to be clearly cited as the source of the data ON THE IMAGE so people know where the stats came from. It’s not enough to post credit in the comments, tag, or use a hashtag. The issue is without clarity, the stats look like yours instead of mine. This works: “Stats from Ryan Lundquist / SacramentoAppraisalBlog.com.”
6) Print (please ask): If you would like to print my posts, please email or text for written permission (it’s fine if we don’t know each other). I almost always say YES, and I love supporting what you are doing. Please give credit on your document: “Content by Ryan Lundquist of SacramentoAppraisalBlog.com”.
Closing Thoughts: Part of me feels grumpy posting this, but this is about forging mutually respectful relationships. The truth is I work really hard to consistently push out compelling content, so my basic requests are reasonable. Once in a while people get bent out of shape about not copying my content verbatim, or they get upset when I ask them to abide by these basic principles. In short, those aren’t my people if they can’t support such a simple request. To me this is a marathon, and I’m all about building good relationships.
If something isn’t clear, just ask. I’m really approachable, and I’m here to support what you are doing.
Certified Real Estate Appraiser