I’m a huge fan of housing market analogies. Of course we can keep it plain by sticking to the numbers, but there is so much more flavor when we use a fitting comparison. Not only can analogies capture people’s attention, but they can also help break down complex ideas to communicate to the masses. Moreover, sometimes a funny or relevant comparison can open up the door to further conversation about trends. Today let’s take a look at some housing market analogies that complete the sentence, “The housing market is like a ….” Thank you to everyone who contributed to this post.
Do you have any other analogies to add? I’d love to hear your take.
Donut
The New York City market was like a donut in 2014, strong on top and bottom and weak in the middle (Jonathan Miller).
Pizza
The Sacramento market is like a pizza. We are affordable, there is a piece for everyone, and even when we cool off a bit, we are still great (Barbara Lebrecht)
Matryoshka Doll
The market is like a matryoshka doll. Just as there are many little dolls within one large doll, there are many sub-markets within the larger market (Ryan Lundquist).
iPhone
The market is like an iPhone. Everybody has used it, some people use it too much, but few really know how it works (Gary Kristensen).
Coffee
Real estate is like a cup of coffee – too hot you’re going to get burned; too cold you don’t want to drink it; but when it’s just right you’ll probably have another cup or two (Michele Skupic).
Ocean Waves
The market is like ocean waves. There are many things that create the waves and their size, and it’s always changing – just like the many things that make real estate values move (Craig Dunnigan)
Stock Market
The housing market is like the stock market in that a home is worth what the market says it’s worth at a point in time; if a seller isn’t happy with the current value, he can wait and hope it increases, but as with the stock market, the value could also decrease (Dean Rinker).
Bubble
When real estate values are inflated, we like to say the market is like a “bubble” because we think at some point values will “pop” or correct. Interestingly enough, the National Association of Realtors used to describe the previous housing “bubble” as “a balloon with a slow leak” from 2003-2007 (thanks Jonathan Miller for that tidbit).
Roller Coaster
The market is like a roller coaster…and we are hanging on for the ride (Paula Swayne).
Teeter Totter
The market is like a playground teeter-totter, it likes to be in balance, but adults keep coming along and screwing things up (Gary Kristensen).
Parent who Threatens Consequences (and doesn’t give them)
The Fed’s talk of raising interest rates is like a parent who threatens consequences but doesn’t give them. We all know interest rates will eventually increase in the future, but we’ve been hearing about an impending increase for years now. All we know for sure is rates will definitely, probably, maybe increase soon (Ryan Lundquist).
Relationship
The housing market is like a relationship, meaning it’s full of ups and downs. Any meaningful relationship has both good and bad days, right? That is very normal, and the same exact thing is true in real estate. However, one of the temptations in the real estate community is to talk like everything is always good as if values are always increasing (Ryan Lundquist).
Multi-Layered Real Estate Cake
Value in a real estate market is like a multi-layered cake since there are many “layers” in the market that help impact or create value. When one of the layers changes, it can change the rest of the market. See more here (this is my favorite analogy to use). Source: Unknown (though I first heard it from Dennis Lanni over a cup of coffee years ago).
I hope this was a fun read. Thank you again to everyone who contributed some thoughts. On a serious note, analogies can be an amazing way to describe the market, and I hope you feel encouraged to use them even more.
Questions: Do you have any analogies or metaphors to add? Which one(s) work best for you? I’d love to hear your take in the comments.
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Gary Kristensen says
Great blog post and a fun read all the real estate analogies. I’m sure you’re going to get some good ones in the comments section.
Ryan Lundquist says
Thanks Gary. I appreciate you pitching in a couple analogies too. I like the way your creative mind thinks.
Bev says
If I may twist a quote from one of my heroes Forrest Gump…
“The real estate market is like a box of chocolates…you never know what you’re gonna get”. 😉
Ryan Lundquist says
Yes! I love it, Bev. Thanks for bringing in the twist. I haven’t seen that movie in a long time, though I am pretty sure it is on Netflix now to stream online. I may do that soon.
Bev says
I can’t recall how many times I’ve seen that movie…and I’m always happy to watch it again and again! :))
…Fun post Ryan, thank you!! Happy Thanksgiving!
Dan says
What do real estate and a kiss have in common? location, location, location
Ryan Lundquist says
Funny stuff, Dan. Ha ha. Thanks for sharing.
Kathy Bright says
The market in the Austin, TX area has been more like a balloon. Just when you think it won’t hold any more hot air, it keeps getting bigger. Fun post. Thanks!
Ryan Lundquist says
That is great, Kathy. I love it. Thank you for sharing. I have heard a similar sentiment from some in my market too. 🙂
Tom Horn says
Wow Ryan! What a great list of analogies. It’s fun to see everyone’s interpretation of the characteristics of the real estate market.
Ryan Lundquist says
Thanks Tom. This was a fun one. I know I walked away with a few more descriptions in my bag of tricks.