Do you get junk faxes? I usually get a couple spammy faxes per month, and so today’s “Florida vacation offer” was no surprise. This one fax actually got me thinking though about marketing strategies as well as a marketing piece I did in early 2008. I don’t know that I would still word things exactly the way I did, but I wanted to share this “Starbucks fax campaign” because it really illustrates some things about business. This is an older idea, but it just might still pack a punch.
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Investing in Business: It’s so important to continue to meet people and consider ways we might connect with others, use new technology, be a blessing, and earn people’s trust for new business. When we stop marketing, our businesses start dying. Of course there thankfully isn’t much buzz about “fax marketing” nowadays, and I won’t say that my idea in early 2008 was novel, but I do think it gets points for creativity. It certainly earned me a few thousand dollars at least too. That’s not bad for investing $15.03 (five drinks and a three-cent phone call).
Questions: Moving forward in business is about providing a great product and service, trying new ideas, letting certain marketing methods die out and keeping things personal. Have you tried things in the past that you would never do again? What opportunities do you see right now for connecting with people in your field? Lastly, did you ever use a fax machine for marketing?
UPDATED ON 04/18/2013: If you came over from the Appraisal Buzz article I wrote, thank you for visiting. If you end up trying this idea, let me know how it goes.
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