The market is going to implode. No, it’s actually all good. There are so many opinions right now. Take a look at the housing personas and let me know which one(s) you’ve seen. Then I have a big market update for those interested.
WHAT IS YOUR HOUSING PERSONA?
Doomsday Daniel: The market is going to crash like it did years ago.
Worried Will: Not making any decisions because he’s so worried.
Zoe Zillow: Totally obsessed with Zillow.
Pedro Prophet: Makes new predictions when old ones don’t come true.
Bubble Betty: This is definitely another housing bubble.
Fine Fiona: The market is fine. There are no worries.
Waffling Wally: Sorta kinda 50/50 about the market.
Headline Harlow: This person says whatever the latest headlines say.
Foreclosure Frances: Another foreclosure wave is coming. Just wait.
Polly Pollyanna: It’s all good and it’s always a good time to buy and sell.
Uncertain Ursula: Honestly not sure what to make of this current market.
Bloodthirsty Benjamin: Cannot wait for a crash to buy investments.
Withdrawn Wionna: Stepped aside because she cannot afford the market.
Forbearance Felix: All housing conversations lead back to forbearance.
Spencer Spinster: Negative housing aspects are spun into something positive.
Rosy Rosario: Sees everything through a rose-colored lens.
Equity Ernesto: Has huge equity to deploy to a different neighborhood.
Discouraged Dominic: Has struggled to get an offer accepted.
Eva Exodus: Close to moving to Idaho. Or South Carolina. Or Texas.
Sell Soon Stanley: Getting ready to list because the top is near.
Normal Norman: The market is normal and not in a “bubble”.
FOMO Finnegan: He’s jumping in because he’s afraid of missing out.
Sariyah Stats: Has stats and numbers to quote. Always.
Bentley Buzzword: The market is headed toward a “shift” in the future.
Cyclepants Chloe: The market has a 7 year cycle and time is up.
Laid-back Lexi: Not stressed about housing. Always chill.
Carson Corrector: Prices will correct but not implode.
Walter One Metric: The market will turn as soon as this one thing happens.
Bailey Broken Crystal Ball: Nobody knows the future.
This is all in good fun. I hope you enjoyed this. What other names would you suggest? Did I miss anything?
———————- (skim or digest slowly) ———————–
BIG MARKET UPDATE
For those interested, here’s a big Sacramento market update:
THE SHORT VERSION:
Here is a highlight reel to talk through some of the bigger themes right now. In short, the stats are stunning and this is likely the most competitive market we’ve ever had. Demand is simply excessive while supply is anemic.
I’m thinking about doing these charts every month. Do you like them?
NOTE: I’m not going to do Yolo or El Dorado County charts because there aren’t enough sales. Stats would be ALL over the place year over year.
THE LONGER VERSION (organized by county):
1) Sacramento Region
2) Sacramento County
3) Placer County
4) El Dorado County
I welcome you to share some of these images on your social or in a newsletter. Please use this stuff. In case it helps, here are 5 ways to share my content (not copy verbatim). Thanks.
1) SACRAMENTO REGION:
2) SACRAMENTO COUNTY:
3) PLACER COUNTY:
4) EL DORADO COUNTY:
Other visuals: Not that you needed more, but check out my social media in coming days and weeks for extra visuals. I am posting daily stuff on Facebook, Twitter, and LinkedIn. Oh, and sometimes Instagram.
Thanks for being here.
Questions: Which housing persona(s) have you seen? What stands out to you about the market lately? I’d love to hear your take.