Let’s talk about housing doom. Particularly, I want to get into the viral idea about the demise of the Airbnb market. But first, I have a few visuals to kick off hot graph summer (sorry). I’d love to hear your take in the comments.
A meme I shared this week as I talked about the concept of a forever home. It’s a forever home until it’s not… This meme was born from conversation around the topic. Too real at the moment…
UPCOMING (PUBLIC) SPEAKING GIGS:
6/30/23 Halftime report with Ben Johnston 10am (Zoom)
7/20/23 SAR Market Update (in-person & livestream)
7/26/23 Fair Mortgage (details TBD)
8/18/23 Details TBD
10/23 SAR Think Like an Appraiser (TBD)
HOT GRAPH SUMMER
I’m excited to track stats this summer. The market has been a wild ride lately. Here are a few new visuals and thoughts in my brain right now. Or scroll down if you want some juicy Airbnb thoughts instead.
PRICES MEETING LATER IN THE YEAR FOR COFFEE
If we have a normal seasonal slowing ahead, it’s possible we could see the median price for 2023 meet up with 2022 and 2021 levels in the fall. Time will tell, so I’ll keep reporting on the black line. If this does occur, it will show 0% price change from the year before. I can hear it now, “Bro, the market is back. Prices are the same as last year.” However, this will NOT mean we are back to peak prices from May 2022 (gray line). It will simply mean prices in October 2023 are the same as October 2022. The market is in a weird place right now and anything can happen ahead, but a drop like the second half of 2022 seems unlikely unless something really alters the trend.
And a California visual in case that’s your thing. This one does not have preliminary data for June (dotted line).
HOW IS VOLUME REALLY DOING?
Here’s a new visual to help show what’s happening with volume in the Sacramento region. I know this is a hot mess, but I think it packs a punch. The orange line is sales volume in 2023, the black line is sales volume in 2022, and the green line is the pre-pandemic average (2016 to 2019). The percentages here show the difference between the past year and pre-pandemic monthly volume. This gives us a baseline for “normal” so to speak. The problem is comparing volume today to last year gets awkward since last year was starting to be lower. Ultimately, a visual like this gives us more context.
AIRBNB DOOM THOUGHTS
There’s a prominent narrative on social media about the Airbnb market imploding. In fact, this week there was a viral tweet from Nick Gerli about a massive drop in Airbnb income in various markets. This guy is pretty much the chief of the housing doom prophets. He has built a massive following. Today I want to talk about some of his thoughts. This isn’t about throwing shade or real estate gossip, but interacting with ideas that are becoming a part of the housing narrative. This is REALLY important to talk about.
THE DATA NEEDS TO BE QUESTIONED
One of the struggles with short-term rental data is it’s not easy to get unless you pay for the information. My sense is the Airbnb crash narrative sometimes relies on individual stories like, “My sister’s boyfriend’s uncle can’t find renters any longer, so the market is collapsing.” All I’m saying is it can be difficult to fact check the trend in light of a lack of publicly available information. However, here is some analysis from a different data source that some would call the definitive source for short-term rental data. As can be seen, there is a massive difference between the viral doom tweet and what AirDNA’s Chief Economist is saying. Anecdotally, the stories I’m hearing from Airbnb investors in Sacramento are lining up so far with the image below. There has been a hit to income for sure from last year, but it’s not 40%.
THE PREMISE IS OFF
The viral tweet goes on to talk about how scary it is for the United States housing market to have nearly one million Airbnb / VRBO rentals. The idea is it could be a big problem that there are nearly one million short-term rentals compared to only 570,000 homes for sale right now. Look, we need to pay attention to the short-term rental trend, and I expect for this submarket to take a hit if the economy sours. Bottom line. But it also feels a bit awkward to compare the number of short-term rental units with total active listings because the juxtaposition leads to sensationalism. Keep in mind if there was an Airbnb issue, these units would NOT all list at once. I recall Nick Gerli saying it could be a problem when Zillow failed as an iBuyer because those listings would flood the market. Yet, it wasn’t a problem and these listings didn’t hit at once either. Remember, many investors don’t just have one option. Economic pain or a change in short-term rental laws could lead to carnage, but some investors could still rent monthly instead of selling. Ironically, wouldn’t it be great to see some of these listings hit the market? We are starving for more.
By the way, if you really want to make a sensational graph, just tell people the housing market could crash if all investors listed their units. In California it’s said about 44% of all residents rent, which means we have a massive number of rentals. Imagine how a graph like that would look with the number of investor-owned properties compared to current active listings.
JUMPING FROM TOPIC TO TOPIC
A few months ago, I recall this same person talking about the problem of vacant houses in the United States, and how that could crash the market. Look, I don’t have an edge against this guy (really), but at some point, we have to question credibility if he keeps repackaging crash predictions like this. And on a serious note, nobody should be turning a blind eye to the struggle of affordability, inflated home prices, or potential red flags in the future. Ultimately, there is value in discussing topics, but it’s best done with objectivity rather than a paradigm that’s starved to invent new ways to say the sky is falling.
MARKETS GO UP AND DOWN
I’ve been writing for years about how normal it is for markets to go up and down. Housing markets are like my waist line. The numbers are constantly changing. Haha. In truth, prices don’t stay the same. On that note, a critique of a rosy real estate narrative is that things aren’t always super positive and glowing. That’s why I reject the rosy side of real estate too (I’m on team stats).
DOOM STARTER KIT LEXICON
If I were selling a doom lexicon starter kit, I’d include phrases like, “just wait,” “It’s coming,” and “It’s going to be delicious.” I can’t tell you how many times I’ve heard these things on Twitter especially. It’s like people are hungry for a crash, and that’s all they can see and talk about. Or maybe that’s just an image they’re projecting. I really don’t know.
GETTING RICH ON FEAR
The doom narrative has an obsession with fear, and the biggest voices are often earning serious money by sucking people into the narrative. Sometimes I wonder about mindset. Like, do they really believe what they’re saying? Is it just a social media persona to earn money? Or is it a big game?
ROOM FOR DIFFERENT OPINIONS
It’s okay if you think the market is going to implode. And it’s okay if you think prices are only going to rise. We should listen to data and let the stats form our narrative. I respect people on both sides of the aisle, though the truth is often found in the middle on so many issues. Yet, I don’t respect it when someone imposes a narrative on the stats. No thanks.
DOOM & MENTAL HEALTH
First, everyone is responsible for their own mental health, and we cannot blame other people for the way we think and feel. But I want to challenge those who perpetuate housing doom online because there are many people listening who might walk away thinking there is no hope in life, everything is going to collapse, all is lost, and there is only death and destruction ahead.
I talked with someone last year who was struggling with suicidal thoughts when the housing market saw a major shift. The sharp loss in value was a massive issue for this person. Look, this guy needed to talk to someone and work through some issues, and I tried to help. It certainly wasn’t the doom narrative’s fault here either, and I’m not implying that at all, so save your hate mail. However, listening to some doom voices on social media was taking a real toll on this guy’s mental health, so words and narratives do matter. If all people hear is, “We’re going crash hard,” it’s bound to have an effect.
Do you know what I rarely hear from anyone pushing out doom? Things like take care of yourself, step back if this is too much, or there are deals to be had in real estate in any market. Just in case you needed a reminder, it’s possible to have joy even in difficult economic times. It’s possible to be successful in real estate no matter what the market is doing. You are not your paycheck. You are not your Zestimate. Good markets don’t last forever, and neither do the bad ones.
In closing, take care of yourself. Cultivate peace in your life. When it comes to real estate data, listen to voices spewing objectivity rather than fear. And stop following real estate so closely if it’s too much for you (including my blog).
I hope this was helpful.
Questions: What do you think about the Airbnb market? What has been your experience with the doom or rosy perspective in real estate?
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michael says
Here, here Ryan! thanks again for being a voice of reason and to remind many that , let’s not just listen to one voice but form our own opinions (we should have one) from our own research ( do some work) and reading from multiple source for our research.
Michael
Ryan Lundquist says
Well said, Michael. Totally agree. It’s easy to blindly accept talking points like this without doing homework.
Jim says
I was already questioning the Newsweek article about this analyst’s air bnb doom. He was predicting a big drop in vacations and travel. Meanwhile other news media has been predicting record levels of travel this summer. Citing large revenue declines in selected cities, a national percentage drop was not shown, just implied by selecting a few of the worst cases. As some of the cities listed are small enough to have just a few dozen air bnb providers, large percentage declines could be attributed to a few or even just one multiple property owners switching to a different platform or rental strategy.
Ryan Lundquist says
Thanks Jim. Part of me wondered if his analysis was for individual properties instead of entire cities. I also wonder why no California cities were listed. We’ve experienced some of the sharpest price change in the country in California in the resale market, so it’s puzzling to me why a state with 39M people wouldn’t make the cut for something like price change with Airbnb too…
Robert J. McKiernan says
Ryan, Awesome as usual. The over analysis of data can have you have you down a rabbit hole fast. In our industry there are real sellers and real buyers. These are the people we counsel on their short and longterm goals and if this is the right market for them. Keep the discussion coming, but you are right about mental health.
Ryan Lundquist says
Thanks so much. One of the damaging aspects of a laser focus on a market crash is it doesn’t recognize the reality of many people who will buy and sell right now simply because their lifestyle is colliding with market conditions at the moment. I find an obsession with the future can sometimes make housing sound too black and white – as if it’s only about buying at an exact right moment in time (very difficult to do, but easy to do on paper AND with the benefit of hindsight). No pressure from me either for any onlookers. Buy or don’t buy. That’s none of my business. My advice is always to consider where we’re at in a market cycle, the mortgage payment, financial goals, and where you want to be in life.
John says
Ryan – great post! Spreading fear and doom obviously sells. Major news outlets have mastered this. Unfortunately they prey on how powerful our emotions are in deciding what information we consume. I feel bad for younger folks who want to start their adult lives, get married and raise a family but are “waiting for the crash”. By the time they realize it’s not coming how many years have they wasted and how much more difficult is it to enter the market.
Ryan Lundquist says
Thanks John. To be fair, I get the hesitation at times. I just want people to make decisions in confidence. Being stuck is not a fun place to be, and sometimes people are so worried about what could happen that they are paralyzed in making a decision. This is true in real estate, relationships, jobs, etc… With that said, I do wish access to real estate was more affordable and ample for buyers. The dynamic this year has been really lopsided with so many sellers sitting on the sidelines.
Gary Kristensen says
Love the conversation as always. I don’t know how you always find a new angle to look at the market. Glad to have a place to find such fair analysis of the market.
Ryan Lundquist says
Thanks Gary. It’s fun to do this. There is always something new to consider and say. It’s one big soap opera with a thick plot and sometimes sensational drama.
Marvin says
Awesome words Ryan, thanks for sharing. There is definitely a lot of doom going around in anything real estate related it feels like, but it good to hear some words of affirmation and positivity.
Ryan Lundquist says
Thanks Marvin. It seems like doom is something lots of people embrace in many facets of life. It almost feels like a lifestyle for some. I see doom vibes with certain health and political voices on social media who talk about the next big issue that’s going to have a massive impact. But then it ends up being a nothing burger. It’s not always easy to remain objective in the midst of sensationalism.
Brady Hoover says
Love the perspective and the refreshing reminder that life is good! Cheers!
Ryan Lundquist says
Thank you so much Brady.
Jenica Williams says
As always, well said. Thank you for being a wealth of knowledge to our community!
Ryan Lundquist says
Thanks Jenica. I really appreciate it!!
Stanley Wolf says
If a certain retail constituent seem to long for a deep and persistent decline in home prices, it’s likely because those prices are currently so detached from affordability and incomes that no other POV provides any value to them.
tarah pahlavan says
How about the new trend – all the furnished homes – short rentals for travelling nurses and executives. I am seeing ads on those more and more. Looks like they are “en vogue” – just called differently.
Things like:
travelnursehousing.com, furnishedfinder.com, discoverytoday.com, travelnursehousing.com, etc. etc. There are many of them.
or corporate lodging, executive housing :
hotelengine.com
Ryan Lundquist says
Thanks Tarah. Yeah, this is a thing. A local friend does this, and they end up doing very well since the rent for these types of properties is definitely above typical monthly market rent.
Stanley Wolf says
As long as there is a large disconnect from underlying metrics like median localized income, current housing prices simply can’t be perceived as affordable. It’s not a doomer affectation, it’s a simple observable fact for people priced out of the market. As long as there is a large enough number of buyers willing and able to risk overpaying, prices may be supported a while longer, but those who can neither afford local rents nor home ownership will eventually be served again one day.
Ryan Lundquist says
Thanks Stanley. Affordability is a big problem. I don’t think talking about that is a doomer issue either. I did think inflaming fear and being intoxicated with a market crash is definitely a doomer vibe though. We have a blatant problem with affordability, and that’s why so many prospective buyers are sidelined. Bottom line.