The world has changed tremendously over the past decade in terms of technology and how we communicate. I was remembering yesterday for some reason how I used to have a pager in the mid-1990s and how obsolete this device would be for me today.

As a business owner I think a lot about marketing, and reminiscing of my days of having a beeper clipped to my belt made me think of short marketing points for yesterday’s technology. These would all be irrelevant in today’s world, but it’s funny how they used to be normative or even cutting edge.

“Beep me and I’ll find a payphone to call you back right away”

“You don’t have to mail a letter. You can fax me.”

“Look me up in the yellow pages.”

“We have email.”

Can you think of other marketing slogans for outdated technology? What type of technology did you use that is no longer relevant today? Did anyone else have a pager like me?

The yellow pages used to be the go-to source for information, but nowadays we use search engines. Whether in need of directions, movie times, or a solution to fixing a leaky faucet, we go online to find the answers.

This is true for personal matters and also for business. I know many people find my website and blog because they’re looking for information on the real estate market in Greater Sacramento or they’re maybe in need of appraisal services. In fact, seconds ago I returned a phone call from an out-of-state Realtor hoping to ask me a question about FHA appraisal standards. Or last week a home owner found me online and then hired me to do a retrospective appraisal on his property for his estate settlement. The stories go on and on like this. It’s just the way that business (and life) happens these days, and I am constantly amazed at how quickly we can come by good information. 

As a compliment to this post, I made a “search story” on YouTube. This is one of Google’s latest free and interesting gadgets. Have you made a “story” yet?

With all that being said, I’m glad you’re here. By the way, what did you type into a search engine to make your way over? If you end up having any questions about real estate or anything you see me mention on my site, let’s talk. I’m available for you at 916-595-3735 or ryan@LundquistCompany.com.