Sacramento Appraisal Blog

Market trends and real estate appraisals for divorce, estate settlement, loans, property tax appeal, pre-listing and more. We cover Sacramento, Placer and Yolo County. We're professional, courteous and timely.

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How important is social media for your Sacramento area business?

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I wrote the other day about the importance of building an online business presence, and I was provoked further today about just how relevant social media truly is. It’s easy to think that newer mediums such as Twitter, Facebook, and blogging are a fad, but take a look at the Socialnomics video below (or here). I saw this today during a presentation by Chris Tellez at the Sacramento Association of Realtors YPC meeting.

What do you think? How does the video make you feel? Do stats like this bring pause about the way you do business or aim to do business in the future? 

Jeopardy and Building an Online Business Presence

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I remember stumbling upon an episode of Jeopardy in the early 90s and seeing that they too had jumped on the “bandwagon” of the world wide web. Yes, even Jeopardy now had a website just like everyone else. Do you remember those days?

It’s wild to think that just 15 years ago the idea of the “world wide web” seemed to be on the fringe, but it’s now a very significant part of our lives. Consider how the world has changed in the past several years with the advent of things like smart phones, Facebook, YouTube, Twitter, Google, and blogosphere. The web has opened up opportunities for us to communicate, do business, be more efficient, waste time, shop, date, read the news, share videos, meet people, etc…

If you are in business, the truth is that people want to reach you online. They hope to find your website, understand more about your company, and see what others are saying about you too. They may even wish to connect with you on Twitter or Facebook. I know it can sound overwhelming to someone who is not a social media convert, but don’t worry because you don’t have to be a tween techie guru to be successful online, and you can certainly take small steps to further develop your web presence over time. The key is to find what is going to work for you and your business and then incorporate a realistic and doable social media rhythm into your life. Ask yourself the question: What facet of the web or social media right now will help you further connect and build relationships with people? 

Why do I spend time thinking about this stuff? Because it’s the wave of the future that is now here. My goal in business is to provide a great product and be relevant, resourceful, and focused on relationships with people (both online and in person). Just yesterday a local home owner googled me and ordered a pre-listing real estate appraisal for his house in the Rosemont area of Sacramento. After this man perused my website, he called me to connect for business. That’s how it works these days in many cases, and I plan for this scenario to only increase over time as our society continues to embrace an online lifestyle.

What do you think of all this?

Quick Real Estate Conversations at Starbucks

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I ran into an acquaintance at Starbucks recently and we ended up having a very brief conversation about the real estate market in Sacramento. This friend of a friend just happened to be spending some time with her Realtor, and while waiting for our drinks to come to the bar, the Realtor asked me, “So how is the real estate market doing?”

We literally only had about a minute to talk, and like usual I find that it’s no small task to truly sum up the happenings of the real estate market in only sixty seconds. I suppose technically real estate market conversations can be treated like some sort of a speed-networking introduction, but my sense is that this type of exchange is really best for sitting down over coffee instead of waiting for coffee. Nonetheless, I had the brief conversation of course, but I found myself wishing for more time to realy grapple with different facets of the market. 

I mention this because I have quite a few visitors to this blog every day (thank you). People type in questions in a search engine to find answers to what they are looking for. So I say to you, if you have questions about the local real estate market, appraisal standards, FHA, a particular neighborhood, property taxes, or any other topic you might find on my blog, I just wanted to let you know I’m accessible.

You can reach me at 916-595-3735, ryan@LundquistCompany.com, on Twitter at @SacAppraiser, YouTube, Facebook, or in the form to the right or below. Please contact me for questions, discussion, or if you are in need of my appraisal or property tax appeal services.

By the way, does anyone keep an app on your phone to find coffee shops, whether Starbucks or something else?

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Business Tip: Remembering Facetime and Facebook

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I buy into the idea of establishing a solid online presence as well as using techie tools to connect with people. That’s why I have multiple websites, a blog, Twitter account, YouTube page, and I’m on Facebook too (among other things). What I don’t buy into though is that having all these things alone makes a business successful or even more marketable. After all, you can look the part and play the game, but still reap no greenbacks, right? 

social-media2Internet and social networking avenues are important (crucial) for many businesses, but nothing replaces face time with existing and prospective clients. I’m no expert, but getting in front of people and building authentic relationships is irreplaceable. Sure, I understand that relationships are built online. I know. I do it everyday and I enjoy it too. All I’m saying is that when all is said and done, there is still something special about contact in person with clients. 

Business is about relationship, so if you are looking to drum up more work in 2010, then find ways to get in front of people both online and in person.

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