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NorCal Real Estate Expo

Breaking down price levels in Sacramento

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There are markets within a market. Or in other words, just because a trend is happening in real estate at large does not mean the same trend is playing out in every single price range or area. We all know this, but sometimes it really helps to see it too. I’ll unpack that further on Tuesday when I share a stellar image of inventory levels in eight different price ranges in Sacramento County. For now enjoy a quick visual appetizer to get a glimpse of the 2300+ current listings in Sacramento. What do you see? What do you think your clients would notice?

Number of listings by price range as of April 2014 - by sacramento appraisal blog

One more thing. The NorCal Real Estate Expo was a blast on Wednesday. It was fun to mingle, meet new people and share some actionable ideas. My voice was definitely shot after teaching for four hours, but it was so worth it. Here is an impromptu pose during my real estate blogging class when I realized Heather Ostrom was snapping a pic. By the way, if you were in one of my classes, I’m around in case you want to connect or have further questions.

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Questions: Does anything stand out to you or surprise you about the graph? How might information like this be useful to clients or the general public?

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10 highlights of the NorCal Real Estate Expo

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I went to the NorCal Real Estate Expo yesterday. It was a fantastic event attended by well over 700 local real estate professionals (mostly Realtors). Here are ten highlights from my day at the Expo: 

1.  The best part of the NorCal Expo was running into so many familiar faces. It was great to mingle with Realtors, loan officers and title reps I know. I probably had 100 little conversations and 20 or more in-depth connections.

2.  It was so nice to meet others in person like Meghan Wood & Jennifer Klein, who I had only previously connected with on both Facebook and Twitter.

3.  Jim Pelley gave an outstanding talk. He really connected well with the audience and catered his stories to the real estate world. I wish he would have spoken twice actually.  

4.  I met Frank & Brian from Think Big Work Small and sat in on their talk. I honestly thought they would discuss video marketing, which I was excited about, but their presentation was still very good as they shared about B2B marketing. I also met Mike Mueller who taught a great class on advanced blogging (though 45 minutes is really short to cover a good amount of material).

5.  I received two appraisal orders during the day.

6.  I had an investor in the Bay Area give me a call while at the Expo after he found me online. He wanted to discuss duplexes in the local market, zip codes to avoid, rent, etc… After talking for 10 minutes or so, I was able to refer him to a trustworthy broker to help him find the right property. Hopefully this will turn into business for both parties.

7.  Alyssa Lozano did a wonderful job with the fashion show. I am by no means an authority on fashion by any mild stretch of the imagination, but it was so fun to see Realtors Heather Pearce and Chris Little among others strut their stuff on the runway. Rob McQuade did a fantastic job as the emcee too. Alyssa and her real estate models worked very hard on this production.

8.  The Twitter hashtag for the conference was #norcalexpo. Following conversations on Twitter during a convention is a really great techie way to connect with others. I found some new people to follow, gained new followers and had fun and helpful interactions too. If you go to a conference, find out what the hashtag is so you can be a part of the conversation. Have you done this before?

9.  I saw two other appraisers at the Expo, which was really great. It’s surprising though to not see many appraisers take advantage of networking with hundreds upon hundreds of local real estate agents.

10.  On a superficial note, I brought home some girly pens from vendor booths for my wife (an author). She always likes when I do things like that when I go to conferences. It’s the small things, right?

If you were at the Expo, I’d love to hear about what you thought of the day.

If you have any real estate appraisal, consulting, or property tax appeal needs in the Greater Sacramento Region, contact me at 916.595.3735, by email, on our appraiser website or via Facebook.