Cash buyers are really showing up. They are the X factor this year to explain the bump in volume we’ve seen compared to last year. Today, I have some really cool stats to unpack what is happening in nine local counties. If you’re not in Sacramento, is this happening in your area too?
UPCOMING SPEAKING GIGS:
6/6/24 Golden 1 Credit Union
6/11/24 Elk Grove Regional MLS Meeting 8:30am
6/13/24 Sacramento Realtist Association (details TBA here)
6/21/24 Exporting data from MLS (register here)
7/9/24 Future Homes Q&A (private I think)
7/11/24 She Invests – REI Networking Group 6pm (register here)
7/23/24 Matt Gouge Private Event
9/17/24 Downtown Regional MLS Meeting Q&A 9am
9/20/24 How to Think Like an Appraiser class (details TBA)
10/18/24 Prime Real Estate (private)
10/29/24 Orangevale MLS Meeting
CASH HAS MADE THE MOST DIFFERENCE IN 2024
When looking at a breakdown of volume this year so far compared to previous years, it’s really cash transactions that have made the most difference with higher volume in 2024. Cash isn’t down as much from previous years either since these buyers aren’t as sensitive to rates being at 7%.
PLACER & EL DORADO ARE FLEXING
In the four-county region, it’s Placer and El Dorado that have come through the most in giving 2024 a boost to volume. Sacramento is the largest local county by far, but volume has been more lackluster. Why do you think that is?
ARE BUYERS MORE USED TO THE MARKET TODAY?
We’ve been seeing more volume all year, which is great news. I think the knee-jerk reaction is to say buyers using financing are more used to higher rates today, but what do the stats show? Well, it’s hit and miss by county as you can see below, but in the two largest local counties (Sacramento and San Joaquin), we’ve actually seen fewer financed offers this year and more cash. In others words, the modest overall bump in volume this year in these two counties is really due to more cash buyers. Yet, some counties are experiencing more financed offers. Overall, it’s cash that explains the volume bump when looking to the entire region.
KEEPING THE NARRATIVE IN CHECK
It’s easy to read a headline like my post today and say cash is completely dominating the market, but that’s not statistically true. In my mind, here’s the best way to say it. In 2024 so far, cash buyers in the region are playing a greater role than last year, and the bump in total volume is largely attributed to more cash (the bump is not just cash though).
IS IT ONLY CASH AT THE HIGHEST PRICES?
Nope. There are cash transactions throughout all price points. The median price for the entire year so far is $588,000, and 47% of cash transactions below $600,000 were cash. This tells us cash is dispersed above and below the median pretty evenly. Yet, there is more cash at the top. For instance, sales above $1M represent 9% of the entire market this year when considering all prices, but nearly 15% of all cash sales are above $1M. And put another way, 32.9% of all sales above $1M this year have been cash transactions.
WHO ARE THE CASH BUYERS?
There isn’t an easy way to perfectly unpack buyer demographics, but cash buyers aren’t just investors. Also, only about 20% of the entire market is cash, so it’s not true that cash is beating all other offers even though cash has seen an uptick. In short, cash represents flippers, long-term investors, some Bay Area buyers, and owner occupant buyers. Am I forgetting anyone?
REAL ESTATE FRIENDS
I think stats like this are important to be able to plan ahead for business and tell the story of the market. My advice? Position yourself to work with buyers who are using cash who are not as sensitive to rates. Yet, recognize the vast bulk of the market is financed too.
BREAKING IT DOWN IN 9 COUNTIES:
Here’s a much wider look at the greater region. The interesting part to me is to see both Sacramento and San Joaquin with very little growth despite being more affordable. Sutter has seen lower volume, and I wonder if part of that has to do with being a more outlying area compared to Yuba. Anyone have ideas why Solano is down this year?
EACH COUNTY FEELS A BIT DIFFERENT
When looking at various counties in the region, there are different stories to tell. I’d love to hear what stands out to you. What I like to see from a market health standpoint is more of all types of sales instead of just more cash.
I hope this was interesting. Thanks for being here.
Questions: What stands out to you most about the stats above? What types of buyers are you seeing use cash right now? What did I miss?
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