Today my blog turns 15 years old. And blog years are sort of like dog years, so my blog is basically super old and wearing Depends now. Anyway, today I want to share some things I’ve learned along the way about content and life. And I know it sounds cheesy, but the best thing to come out of this blog has been the relationships I’ve built with people.
UPCOMING SPEAKING GIGS:
3/8/24 Redfin (private)
3/11/24 Yolo Association of Realtors (YAR only)
3/19/24 WCR Gold Country (details TBA)
3/21/24 2024 Market Update for Brent Gove Team (big event free)
3/26/24 Orangevale MLS meeting 9am
3/27/24 SAFE Credit Union Lunch & Learn (TBA)
4/11/24 Lindsay Carlisle Event (private)
4/25/24 HomeSmart iCare Realty (details TBA)
4/26/24 Prime Real Estate (private)
5/9/24 Empire Home Loans (details TBA)
5/15/24 Investor Meetup (details TBA)
6/11/24 Elk Grove Regional MLS Meeting 8:30am
6/13/24 Sacramento Realtist Association (details TBA)
THINGS I’VE LEARNED ABOUT CONTENT:
1) There’s no such thing as perfect content: I don’t believe the perfect post exists, or maybe I just haven’t written it. Honestly, perfection isn’t something I strive for because I know how content works. Some stuff surprisingly does well without as much effort, and other times I work really hard on something that just doesn’t hit. Haha. Can you relate?
2) The best content answers questions: If you want to know what to write or record, consider what questions people are asking you (or theoretically asking). Look to your sent folder for emails, texts, and DMs. What questions are you being asked? Chances are, that’s good content since other people are likely asking the same questions.
3) Nothing replaces getting in front of people: I love writing something once a week and pushing out lot of stats too, but there is nothing like getting face time. Building an online brand is critical today, but we have to get in front of actual humans. The online world and in-person world need to coexist.
4) It’s all about getting on base: Don’t try to hit a grand slam. Just get on base with content each week. It’s easier to strike out if swinging too hard anyway. Okay, I don’t even play baseball, so this is getting awkward. In truth, I played three years as a kid, and they always stuck me in right field on purpose.
5) Just be yourself: I wonder sometimes if I’m pushing things too far with memes, or maybe I’m just revealing I’m a middle schooler trapped in a dad bod. But one thing I’m trying to learn is being comfortable in my own skin. This is me. This is my humor. This is how I think. And it’s how I want to explain housing trends. Speaking of being yourself, have you seen Brad the Unprofessional Realtor in Texas? This isn’t how I do it, but he is a case study in being yourself. Whether you like him or not, I am guessing the strategy is working. Anyway, be yourself, don’t copy anyone, and keep your clothes on.
6) People help you grow: No joke. I learn something new about the housing market every single week because people ask me questions in the comments. I find real estate data is like an onion because there are always more layers to pull back. Friends, thanks for the questions. It prods me to learn, and it challenges me to figure out ways to describe the market.
7) Chat GPT is good, but an authentic voice is a must: So many people just copy what others are doing, or these days they want AI to do the hard work of creating something. Look, AI is incredibly good at times, but it doesn’t replace your voice (which is your brand).
8) It’s impossible to please everyone: Some people will love you. And some people won’t. The truth is people come and go too. The thing I’ve learned is I can’t worry about what people think about me or try to impress certain people that I really wish liked me.
9) Expertise doesn’t happen in a vacuum: You might be the best at what you do, but if people don’t know about you, then it’s hard to be seen as an expert. Another way to say this is expertise is something recognized by others, so it’s important to consistently stay in front of people to be seen as someone who knows stuff. I always appreciate when people start asking me questions because it’s a sign they are starting to maybe view me as an expert – or at least a dude who might know the answer. By the way, a quick plug. It’s always cool to text me questions – just not at 2am. (916)595-3735.
10) Some people only critique: I welcome critique, and there have been a handful of people through the years who have helped me correct grammatical errors especially. I’m so grateful for those emails that were probably not easy to write. “Bro, I love you, but you need to get effect vs affect right.” Haha. If only that was my worst flaw… But there are some people who only exude negativity, or they say nasty stuff that isn’t coming from a place to uplift. Look, those just aren’t my people, so it’s a good thing when we figure out we’re not a fit for each other. On a related note, I think it’s easier to be overly critical of people who are doing stuff rather than creating something original. Know what I’m saying?
11) Always put the audience first: This goes without saying, but people come first. Always honor the audience, don’t reek of an agenda to sell, and be good to people who are giving you their time each week on a blog or on social media. Always be cool to people, whether in person or online. And never hand the keys of your content over to someone who isn’t going to care about the audience just as much as you.
12) Being consistent is the key: No matter how busy we get, we have to stay in front of people with our content on a regular basis. I think that’s likely one of the hardest things for many people because life gets so full. My advice? Choose something, commit to it, and do that well. You don’t have to do everything either.
13) The written word isn’t enough: It’s challenging to get people to open email, watch videos, look at graphs, etc… You name it. And algorithms change too, so sometimes that changes the way we approach different platforms. This is why I actually started pushing out video content last year on Instagram. Look, I am embarrassingly late to the party, but words aren’t enough, and I need to push out some of my content on video. But backing up, it’s never about blasting content out to people, but trying to build relationships on different platforms.
14) Unexpected things happen: I look back and wonder what would have happened if I didn’t write that first lame post. Or the second lame post. Or the third. In truth, I might not be here today as an appraiser or housing analyst. I probably would’ve become an exotic dancer (just seeing if anyone is reading). I could never have imagined the opportunities that have opened up for me for both appraisal work and speaking. Last year I was hired to speak 44 times, and that’s mind-blowing to me. I can’t believe it.
15) You find your people: When I began this thing, I had no idea the network it would build. I was just thinking I might find some isolated individuals online who wanted to hire an appraiser. I had no clue the rich relationships and friendships that would happen as a result of this. I feel like I’ve hit the jackpot in relationships. Friends, you’ve made this so much fun, and I am truly thankful for all the blessing you have sent my way.
Thanks for being here.
Questions: What have you learned about sharing content? What number resonates with you the most?