Have you ever attended a presentation and thought, “Wow, there wasn’t any reason why that needed to be an hour. The speaker could have said everything in 15 minutes.” This is why speaking is an art form. It takes real skill and time to hone a presentation, yet still pack the same punch in a shorter amount of time. The same holds true for writing. Twice a month I have two big market posts, but today instead of writing paragraphs below each graph, I’m simply sharing an image and then one sentence. Here are 10 sentences to describe Sacramento’s regional housing market (and Placer County). Any thoughts? Enjoy.

SACRAMENTO’S REGIONAL MARKET
1) The median price has been the same for 5 months in a row ($310,000).

2) Housing inventory increased last month to 2.72 months (inventory isn’t the same at every price level).

3) It took an average of 45 days to sell a house last month.

4) Sales volume is down about 9% this year compared to last year.

5) There have been 36% less cash sales in 2014 compared to last year.

6) The number of listings increased again last month.

PLACER COUNTY
7) The median price has been fairly flat in Placer County ($386K).

8) Inventory is hovering just below 3 months in Placer County.


9) It took an average of 47 days to sell a home last month in Placer County.

10) Sales volume is at fairly normal levels in Placer County.

The Wright Report: By the way, I contributed a few thoughts to The Wright Report, which is the most exhaustive local real estate report I know of. If you need some resourceful bathroom reading, I suggest downloading it. You can read it carefully or maybe take a quick stroll through the graphs. I’m honored to pitch in a few thoughts, but that’s not why I’m sharing it. I really like what Joel Wright puts together, and it’s a great service to the real estate community. When we understand the market and how it’s moving, it’s good for business and for our clients. Download and enjoy.
Sharing Trends with your Clients? If you want to share graphs online or in your newsletter, please see my sharing policy. Thank you for sharing.
Questions: Do you like the format for this post? I’d love to hear your feedback. How else would you describe the market?
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The median price is currently about 30% lower than it was when the previous real estate “bubble” burst in the summer of 2005. This may be helpful to consider for context for some buyers and sellers. I’ve heard a number of friends say, “I know values increased rapidly recently, but they are still so much lower than they used to be.” What do you think of that?


Have you ever met someone stuck in the “glory days” from high school or some other period of life? The best example I can think of is the character Uncle Rico from the 2004 film Napolean Dynamite. This guy could do nothing but think about his former life as a quarterback, and how if he could just go back in time, he’d win the state football championship. He simply couldn’t move on because he was fixated on the past. But isn’t that sort of like what is happening in real estate today? Many sellers are stuck in the mindset that the market is still aggressive like it was in the “glory days” of 2012 and the first half of 2013. But the market has changed. Let’s take a look at ten quick talking points to help explain what the Sacramento market is doing, and why it is moving the way it is. I hope this is helpful for you and your clients.





















Quote in SacBiz: By the way, I was quoted in the Sacramento Business Journal yesterday in an article about the slow market. Check it out at 


Last month it took three days longer to sell a property compared with the previous month, which is one more sign the market is slowing down. Before calling in the troops and sounding the alarm, remember it’s normal for the market to cool off as summer fades away. Generally speaking, the higher the price, the longer it is taking to sell.








